about.
Joss Herd is a London based freelance food stylist, working in the industry for the last 25 years. Initially trying her hand across various platforms such as TV, Commercials and Packaging, she decided to concentrate and specialise on the editorial side of stills food photography.
Joss’ client list is vast, in the last 15 years her main client has been Waitrose, working across the publications on Waitrose Weekend Newspaper, Waitrose & Partners Magazine, Harvest Editions and more recently Recipe Cards. She also styles Point of Sale for seasonal products in store. She works in teams with world renowned photographers including Laura Edwards, Con Poulos, Kristin Perers, Kate Whitaker, Gareth Morgans and Tara Fisher. Working mainly out of London studios she also loves to travel and work on location.
Over the years Joss has styled many books for authors including; New York Times food writer Melissa Clark, Harry Eastwood, Anjum Anand, Rachel Allen and more recently Diana Henry’s books, having styled the last 5 titles over the last 6 years. Her most recent projects include Ravinder Bhogal Jikoni & Comfort & Joy.
In the last year Alice Lascelles drinks writer for the Financial Times has worked with Joss to style her last 2 books The Cocktail Edit & the Martini .
.
clients include.
Waitrose Weekend Newspaper - Waitrose & Partners Magazine
- Octopus Publishing Group - Pavilion Publishing group Asda Magazine - Creative Blood Ad Agency -
Bloomsbury Publishing - Red Magazine
Heston Blumenthal Everdure & Precision Worldwide Ranges
Mr Porter online - Abask - The White Company - Harper Collins
Penguin Random House - Sainsbury’s Magazine
Jamie Oliver Ltd
please get in touch!
jossherd@icloud.com
07967712847
&
Follow my work on instagram
jossherd73
“Joss , this book is for you and comes with love and thanks. I so appreciate your energy , your optimism, your kindness and your eye for beauty. I hope you’ll be always in my life & in my kitchen”
— In Diana’s words printed in ‘How To Eat A Peach’
“Joss , I don’t know anyone who can produce food that is so alive, that has such structure and movement. You are way more than a cook. You’re also like sunshine in the kitchen, always laughing, ever positive“
— Quoted from ‘A Change of Appetite‘ Diana Henry
“Joss herd, I can’t thank you enough. You inspired me every time I worked with you - you are 100/10. Thank you for showing me & my recipes such love. Aside from your culinary wizardry you give the best hugs and let out the most infectious giggles”
— Ravinder Bhogal, author of ‘Jikoni’
Joss - No one can articulate the flavours in my recipes better than you. Thankyou for your generous wholehearted devotion to this book .You create euphoric clouds of meringue, swirl patterns of icing, chop onions , juggle pots and pans all while dancing to the rythmic whirl of a stand mixer - I’ ll never know how you do it all, but I am full mod the deepest gratitude .
- Ravinder Bhogal, author of Comfort & Joy